Gatorade and Hockey - On and Off the Ice

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What's more important in a brand ad that is hockey related?

Emotional connection to hockey
Functional connection to hockey (i.e. ads that solely talk about the game, the players)
Total votes: 3

Posts: 1
Joined: Fri Mar 23, 2012 8:35 am

Gatorade and Hockey - On and Off the Ice

Post by MNGatorade » Fri Mar 23, 2012 9:54 am

Hi everyone,

My name is Minh and I work on the brand marketing team for Gatorade! What better place to talk hockey than here, amongst passionate hockey players and fans - Gatorade loves hockey and those who share this common passion, so I need your help!

The Ask:
What would be the number 1 thing you would change about the process of hydration on the ice/on the sidelines/in the locker room?

The best solution comes from real problems - so feel free to provide any comments/feedback to further help Gatorade fuel your love for hockey.

Thank you,
Gatorade Team

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