The "new logo" school task force obviously didn't do their homework and must go back to the drawing board. I thought the so-called new logo looked a little busy anyhow. They should stay with something simpler and good luck finding something unique.
tomASS, I want to take this opportunity to Thank You for your share of the property taxes to build this baby.
Do you know if the new rink they are going to build in Victoria was included in this round of property tax increases or will they need a new referemdem? Tom do you support a new rink for the area?
December 6, 2007
Chanhassen High School deserves unique trademark
COMMENTARY
David Jennings
So what is up with this Chanhassen High School logo thing anyway? By now, you may have read or heard about the controversy surrounding the selection of a proposed logo for the new Chanhassen High. The team name will be the Storm and the school board recently approved a logo to go with that name. Last Friday, I announced in our 112Online newsletter that we are literally going back to the drawing board. Here's what happened.
The logo was selected by a task force of parents, staff and primarily students, at least some of whom will be likely to someday wear the team uniforms that bear the logo.
The task force worked hard and did a great job. To facilitate the discussion and decision process, the district accepted an offer of assistance from the art/design folks at Josten's, Inc. The goal, of course, was to get some professional help without the cost that might normally go with it. The group reviewed a number of logo possibilities and made a selection to recommend to the school board.
The selected logo turned out to be similar to a logo formerly used by a minor league baseball team in Lake Elsinore, California. Given the location of the team and the fact that their version is no longer in use, we were not overly concerned about the resemblance; we did take the precaution of contacting Major League Baseball to make sure they would not object to our use of a similar logo.
Mid-week, it came to light that Stephen- Argyle High School, a district in northwestern Minnesota (north of East Grand Forks) had also adopted a logo that was strikingly similar to our choice. This was too close for comfort and this one is still in use.
We are re-convening the task force and, this time, will proceed with the assistance of an artistic design professional.
To some, this whole matter might seem like "a tempest in a teapot" and, to others, it may seem like something of grave importance. We take neither side in that argument. We simply agree that the Stephen-Argyle logo is just too close for comfort and that a world class high school in our community needs and deserves to have something more unique as its trademark.
Stay tuned. The logo discussion continues.
Jennings is superintendent of School District 112.
David Jennings
